Managing Entities With Reputation Management

Written by editor on August 31, 2014 Categories: Online Business Tags: , , ,

Reputation management involves tracking an entity’s actions as well finding the view that other entities hold about that action. This is like a feedback loop, a reaction & reply to reputation damaging knowledge.

On The Internet

Entities refer to people, animals, businesses, locations, & even materials. Word-of-mouth & statistical analysis of lots of information points helps in the tracking & reporting of action. Entities which also include products & services can be affected by poor postings, negative feedback, bad testimonials, false scam accusations, & product reviews by fake users. This may be the work of disgruntled customers, jealous competitors, or sacked ex-employees.

Though, reputation management at has been around for years, it has gained momentum only with recent advent of social media. For example, a customer went to watch a film & detested it. The next day, they talked to his friends on how they wasted his money & time on the film. Hearing him, his friends & their friends might take his view seriously & not go to watch that film. This was how an opinion spread in earlier times. But, now, with globalization, they live in a world where knowledge is disseminated very speedy with the help of computers.

Widespread computing has seen a huge growth of reputation management online. There are lots of firms like that document reputation using predefined criteria. The main purpose of these sources is to help people build lovely public relations. However, the threat of criticism on the social media always looms huge. But, the criticism can generate benefits if it is reversed. Professional journalism & user-created content include material that is scrutinized online.

Reputation risk management becomes essential when companies get bad publicity. If publicity can be positive it can be utterly negative for a company’s reputation. In fact, sometimes it can be so strong that it can put a company out of business. Even a single link which speaks ill of a company’s products & services can be dicy. For example, a customer is looking for a specific service using specific keywords. If negative or false reviews appear in the first few search results, they can receive a bad impression of the company.

Comments Off on Managing Entities With Reputation Management